The Decisions Behind a 17,958-Attendee Creative Event

How one set of tradeoffs produced $39K in revenue and $22K in profit — and what I’d decide differently next time.

(This report is for experienced creators who want to see how real decisions are made while a business is scaling)

What’s Inside:

• The key decisions that turned free registrations into $39K in sales
• The collaboration choices that drove 17,958 attendees without a large team
• Where profit was made, where it leaked, and what I’d decide differently next time
• The tradeoffs behind funding list growth with ads instead of organic-only traffic
• Why I chose specific platforms and systems — and what I ruled out

This report is one moment in time.
The $1M HobbyScool Experiment exists because the real leverage comes from seeing how decisions compound over time — across systems, revenue, and operations — not just one successful outcome.

📥 Instant access to the 17,958-attendee event breakdown

🗝️ One real decision breakdown — not a blueprint, checklist, or formula.