A behind-the-scenes business diary documenting the journey to $1M+ in creative revenue — shared in real time.
The $1M HobbyScool Experiment
When I started HobbyScool, it was just an idea — what if makers and creatives had a place to learn, share, and grow together?
Fast forward, and now it’s a thriving community of tens of thousands.
But here’s the truth: most creative businesses stop at busy. They make some sales, the creator is working nonstop, but they never grow into something bigger.
That’s not what I want for HobbyScool — and it’s probably not what you want for your business either.
That’s why I’m documenting the $1M HobbyScool Experiment: the real-time journey of scaling a creative digital product brand into something worth $1M+ — not just profitable, but sellable.
Inside, you’ll learn how to build predictable revenue, scale without burnout, and position your creative business as a sellable asset — all by following my real-time journey.
Choose your insider access: $297 Annual or $397 Lifetime (normally $597 — use code HOBBYSCOOL at checkout)
Choose your insider access: $297 Annual or $397 Lifetime (normally $597 — use code HOBBYSCOOL at checkout)
Why This Matters (For You and Me)
I’m sharing this journey not because I have all the answers, but because I know so many of us are trying to figure this out.
- You’ve got the course, the membership, or the shop.
- You’ve made sales, but it still feels unpredictable.
- You wonder: Could this ever become something bigger than just me?
That’s exactly the question I’m answering with HobbyScool.
For me, the $1M Experiment is about:
- Freedom → building something that doesn’t depend on me showing up daily
- Legacy → creating a brand that lasts beyond me
- Proof → showing other creatives what’s possible when you treat your business like an asset, not a hustle
And for you? I hope this becomes a playbook you can apply to your own creative business.
When you join, you’ll see exactly what it takes to grow, systemize, and scale a creative brand — with every decision and data point shared along the way.
Why Share It Publicly?
See the numbers behind every decision — while it’s happening, not years later.
What we don’t see:
- The flopped launches
- The systems that broke before they worked
- The decisions about when to push forward and when to pivot
I want to share the messy middle — so that as you’re building your own creative business, you can learn from my wins and mistakes.
The Bigger Picture for Creators
If you’re a solo entrepreneur, it’s easy to get stuck chasing one-off sales.
But here’s the shift:
- Revenue = pays your bills today.
- Value = builds an asset you can keep or sell tomorrow.
That’s the bigger picture I’m chasing with HobbyScool and the mindset shift I hope you’ll see too.
Introducing: The $1M HobbyScool Experiment
Turning a Passion Project Into a $1M+ Brand
The Road Ahead
Today → Summits, memberships, and a growing email list of around 40K
2025 → Scaling predictable systems, partnerships, and growth flywheels
2026 → Expansion into corporate wellness, licensing, and new verticals
2027 → Exit-ready: $1M+ valuation with everything in place for a sale
Everything You Get Inside The $1M HobbyScool Experiment:
This isn’t just content. Every report, every podcast, every question answered, is designed to give you actionable lessons you can use to grow your own digital product business — from creating consistent sales, to building systems that free up your time, to turning your passion into a sellable asset.
Weekly Experiment Reports (Value: $297)
See the real work behind a $1M+ growth journey — in real time.
Every week, I publish a meaty Experiment Report that takes you behind the scenes of how HobbyScool is growing. You won’t get vague updates—you’ll see what actually moves the needle: revenue snapshots, subscriber growth, event performance, and what’s driving sales right now.
But numbers alone don’t create growth. Each report also breaks down the lessons learned, the decisions I made (and why), and how you can apply the same moves inside your own creative business.
Think of it as a front-row seat to a living case study—designed to save you time, help you avoid mistakes, and give you proven strategies to test in your systems.
Private Q&A Podcast (Value: $197)
Your questions, answered in a private feed.
The Experiment isn’t just me talking at you — it’s a conversation. As a member, you can submit your questions anytime, and I’ll answer them inside our private podcast feed.
These aren’t generic tips. They’re tailored responses to real challenges creators face:
I’ll share what’s working for HobbyScool and how those same strategies can fit into your business.
The best part? You can listen on the go — while you’re working on your next project, walking the dog, or commuting.
Your Expert Guide: Dr. Destini Copp
Hi, I’m Destini. I’ve spent the last 25+ years in marketing — first as a college professor, and now as a full-time online entrepreneur.
Today, I run two digital product brands: HobbyScool and my personal brand at DestiniCopp.com.
But here’s the truth: I’m not just teaching this stuff. I’m living it. The $1M HobbyScool Experiment is my real-time case study in building a creative brand into a $1M+ sellable business.
My mission? To help creators like you turn your expertise and passion into predictable revenue — not just busy work.
Real Results from Real Business Owners
Here’s what creators and coaches are saying about the results they’ve seen with my systems and programs.
Join the $1M HobbyScool Experiment
This isn’t just about me scaling HobbyScool.
It’s about proving what’s possible for any creator who wants to turn their passion into a sellable asset.
Most creatives build businesses that keep them busy. I’m building one I can eventually sell. Want to see how?
Frequently Asked Questions
What exactly is The $1M HobbyScool Experiment?
It’s my real-time case study in building HobbyScool — my creative wellness brand — into a $1M+ sellable business by 2027. As a member, you’ll get weekly reports with behind-the-scenes numbers and a private Q&A podcast to ask unlimited questions along the way.
Who is this for?
The Experiment is designed for creators and solo entrepreneurs who want to see what it really takes to scale a digital product business. If you’re running a course, membership, or shop — or if you’re just curious about the systems that grow a sellable brand — you’ll learn a ton you can apply directly.
What will I get each week?
Every week you’ll get:
- 📊 A detailed Experiment Report with revenue snapshots, growth lessons, and strategies I’m testing
- 🎧 Access to new private podcast episodes where I answer all of your burning questions
What’s the difference between the Annual and Lifetime plans?
All paid plans include the same access: reports, podcast and unlimited questions. The difference is pricing:
- Annual → $297/year
- Lifetime →
$597/year$397 use coupon code HOBBYSCOOL for $200 off lifetime.
Where does all of this take place?
You’ll get Experiment Reports delivered straight to your inbox (and accessible in my course platform) and a private podcast feed you can add to Apple Podcasts, Spotify, or your favorite player, and community discussions right in the comments.
What if I decide it’s not for me?
No problem at all. You can cancel your annual plan anytime before your next renewal right inside your account—just a couple of clicks, no hassle.
Because this is a digital membership with immediate access to all reports and resources, refunds aren’t offered.
Will I get personal coaching from Destini?
This is not 1:1 coaching. However, as a member you can submit your questions to the private podcast, and I’ll answer them so the whole community benefits. Think of it as group-style mentorship through reports, podcast, and conversations.
Why should I pay for this when there are free business blogs and podcasts out there?
Most free content shares generic advice. The Experiment is unique because you’re getting real numbers, real decisions, and the actual systems I’m using right now to scale a brand into a $1M+ sellable business. It’s part education, part inspiration, and part insider pass to a journey most creators never share publicly.
Still have questions?
Feel free to reach out to Destini at support@destinicopp.com.
Join the $1M HobbyScool Experiment
This isn’t just about me scaling HobbyScool.
It’s about proving what’s possible for any creator who wants to turn their passion into a sellable asset.
Most creatives build businesses that keep them busy. I’m building one I can eventually sell. Want to see how?
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