Most creators don’t stall because they’re lazy or unfocused.

They stall because:

everything feels important
every idea could work
stopping one thing feels risky
committing to one path feels irreversible

So you hedge.
You keep multiple things moving.
You stay busy.
You avoid fully committing, just in case.

From the outside, it looks like progress.
From the inside, it feels like carrying everything in your head.

That’s the problem this Experiment exists to solve.

Choose your insider access 👇

→ $297 Annual
→ $397 Lifetime (normally $597 — use code HOBBYSCOOL at checkout)

You might recognize yourself here:

Your business is stable, but fragile
You’ve made sales, but consistency still feels shaky
You’re running lean, maybe solo or with a small team
You don’t need motivation, you need clarity
You’re tired of rebuilding instead of stacking progress

You don’t want another framework.
You want to see how real decisions get made when there’s no obvious right answer.

Recently, I had to decide whether to double down on corporate sponsorships, invest more in events, or shift resources toward licensing.

All three were good options. All three would have worked.

The question wasn’t what could work.
It was what deserved commitment right now.

You might be thinking:

✨ “I’m making sales, but everything still feels shaky.”

✨ “I want more consistency, without more hustle.”

✨ “I’m not a business guru — can I really do this?”

✨ “I just want to see what actually works — before I commit.”

That’s exactly why I’m sharing it all, while it’s happening.

The decisions.

The pivots.

The decisions that work… and the ones I wouldn’t make again.

You don’t have to figure it out alone.

Let’s make this the year your creativity and your business actually align!

Why This Matters (For You and Me)

You’ve built something real.

Maybe it’s a course, a membership, or a shop.

You’ve made sales. You’ve shown up. You’ve proven it works.

And still… it feels a little unpredictable.

Some days, you ask yourself:

Can this ever grow into something bigger… something beyond me?

That’s exactly what I’m exploring inside the $1M HobbyScool Experiment.

Not from a place of “expert with all the answers.” But as a creative business owner who’s still in it: building, refining, and documenting what actually works.

Because let’s be honest: most of us are building as we go, without a map.

So I decided to make one.

For me, this Experiment is about:

🕊 Freedom → Building a business that doesn’t rely on me 24/7

🪴 Legacy → Creating something that can grow (and maybe outlast me)

✨ Proof → Showing what’s possible when a creative business is run with systems, not just effort

And for you?

I hope it becomes your behind-the-scenes playbook. One you can apply, adapt, and grow from… with less second-guessing and more confidence in every step.

Not a blueprint to copy — but real context you can use to make better decisions in your own business.

Because clarity isn’t found in theory.

It’s found in the doing.

Why I’m Sharing It All

(Yes, Even the Messy Middle)

There’s no shortage of polished success stories online.

But what we rarely see?

The flopped launches.
The ideas that didn’t land.
The systems that looked good on paper but fell apart in real life.

Those are the moments where the real lessons actually live.

That’s the part I’m documenting — in real time — as I make decisions inside HobbyScool.

Because if you’re building a creative business, you’ve probably had those moments too:

The pivots, the pressure, the “what now?” decisions.

And it helps to see how decisions are made while things are still in motion — not months later in hindsight.

The Shift Most Creative Businesses Never Make

It’s easy to get caught in the cycle of selling just to keep up: one launch, one promo, one more thing on your to-do list.

But if you want consistency without constantly starting over, you need to build for leverage — not just sales.

Here’s the shift:

💵 Revenue keeps things running today.

🏗 Value builds leverage: systems, assets, and partnerships that compound over time.

That’s what I’m actively building inside HobbyScool — and documenting as it happens.

Because when you start treating your creative work like a long-term asset (instead of just a short-term hustle)... everything changes.

Let’s build something that doesn’t require starting over every year.

Weekly Operator Briefings (Value: $297)

Real lessons. Real results. Delivered every week.

Every week, I share what I’m actively building inside HobbyScool — the systems I’m creating, the decisions I’m making, and the tradeoffs that come with scaling a creative business in real time.

Not vague updates or highlight reels but honest, detailed reports that break down:

Inside these weekly updates, you’ll see:

The decisions I’m making — and why
Systems and workflows I’m building or refining
Tools, templates, or prompts when relevant (SOPs, GPTs, internal docs)
What I’m simplifying, pausing, or eliminating to protect scale

Each weekly briefing is designed to help you:
✨ See how real scaling decisions are made
🧭 Recognize patterns you can apply to your own business
💡 Avoid common mistakes before you make them yourself

Think of it as an open build log — documenting what it actually takes to scale a creative business beyond “busy.”

Private Q&A Podcast (Value: $197)

Personalized answers — in your ears, on your schedule.

The Experiment isn’t just a window into my business — it’s a space to ask thoughtful questions about real decisions, systems, and strategy.

Whether you’re trying to understand a decision I made, thinking through a system in your own business, or weighing your next move.

I answer them personally inside a private podcast feed, alongside real-time context from what’s happening inside HobbyScool.

These aren’t one-size-fits-all tips. They’re thoughtful, experience-backed answers to real challenges creators like you face.

And the best part? You can tune in while you’re batching content, walking the dog, or living your creative life… no extra screen time required.

👋 Meet Your Guide: Dr. Destini Copp

Hi, I’m Destini — a creative business operator who happens to love strategy.

I’ve spent 25+ years building, teaching, and operating in digital education — first as a college professor, and now as the founder behind two digital product brands: HobbyScool and DestiniCopp.com.

But here’s what matters most:

I’m not sharing theories. I’m sharing what I’m doing — as it happens.

The $1M HobbyScool Experiment isn’t a case study from years ago. It’s a transparent look at the systems, decisions, and tradeoffs involved in growing a creative brand right now.

My mission?

To help creators like you turn what you know and love into something that earns predictably, grows sustainably, and still feels like you every step of the way.

Ready to Build with Clarity Instead of Guesswork?

This isn’t just a peek into how I’m scaling HobbyScool.
It’s ongoing access to the real decisions, systems, and tradeoffs behind building something that lasts.

It’s a shared journey… one that shows what’s truly possible when you stop chasing one-off sales and start building something that lasts.

You don’t need a huge team.

You don’t need a perfect system.

And you definitely don’t need to figure it all out alone.

You just need a path — and visibility into how real decisions are made along the way.

That’s what the $1M HobbyScool Experiment is here to give you.
👇

Choose how long you want access for:

→ $297 Annual

→ $397 Lifetime (normally $597 — use code HOBBYSCOOL at checkout)

Let’s Build the Business You’ve Been Dreaming About

This isn’t just about how I’m scaling HobbyScool. It’s about showing what’s possible when you pair your creativity with strategy and commit to building something that lasts.

You’ve already proven there’s demand.

Now it’s time to build with direction, not just drive.

Inside the $1M HobbyScool Experiment, you’ll get a front-row seat to the real decisions, real data, and real systems that grow a creative business… without burning out or starting over.

No pressure. No performative success.

Just the truth about what it takes to scale on your terms.

Choose your access 👇

→ $297 Annual

→ $397 Lifetime (normally ~~$597~~ — use code HOBBYSCOOL)

You’re Not Stuck, You’re Deciding Without Enough Support

Why This Matters (For You and Me)

Why I’m Sharing It All

(Yes, Even the Messy Middle)

The Shift Most Creative Businesses Never Make

Weekly Operator Briefings (Value: $297)

Private Q&A Podcast (Value: $197)

Inside the $1M HobbyScool Experiment

This is where I document what it actually takes to turn a creative brand into a scalable business — in real time.

Today → Running summits, selling digital products, and growing a 40K+ email list

2025 → Streamlining systems, growing partnerships, and doubling down on what proves scalable

2026 → Expanding into new verticals (like corporate wellness + licensing)

👋 Meet Your Guide: Dr. Destini Copp

What Creators Say After Seeing the Systems Behind the Scenes

Ready to Build with Clarity Instead of Guesswork?

You Can Do This Even If…

Frequently Asked Questions

What exactly is The $1M HobbyScool Experiment?

Who is this for?

What do I get each week?

What’s the difference between Annual and Lifetime?

Where does everything happen?

What if I change my mind?

Is this 1:1 coaching with Destini?

Why should I pay when free content is everywhere?

Still have questions?

Let’s Build the Business You’ve Been Dreaming About