Replay: Why Courses Aren’t Working Like They Used To

(and What Replaces Them)

If your offer has sold before but feels harder to move now, it’s usually not a content issue.

Buyers aren’t just evaluating what you teach.


They’re evaluating what happens after they buy.

Will they use it?
Will they get unstuck?
Will they actually move forward?

If delivery doesn’t answer those questions, conversion decreases, even when the material is strong.

The AI Clone Lab helps you install a structured support layer inside your existing offer so it works the way people actually work.

👇 Scroll to see how it works 👇

AI CLONE LAB

MARCH 4 - 31, 2026

Install the AI Support Layer Modern Buyers Now Expect

And Turn Your Existing Offer Into a Smarter, More Sellable Experience in 30 Days

Because delivery now affects conversion.

A 30-day implementation lab where you design and deploy an AI-powered support layer inside your existing offer.

UPGRADE MY DELIVERY MODEL

This lab is built for creators and educators who already have an offer in the market. If you’re still figuring out what you teach or building your first product, this isn’t the right fit.

Program facilitated by Dr. Destini Copp
Marketing professor and AI implementation consultant who helps experienced creators and educators design systems that scale their expertise, without adding more content or live delivery.

Why “Just a Few Hours of Video” Isn’t Working Anymore

Most courses are still built the same way.


Your students buy.
They get hours of video.
They're expected to watch it all before anything really changes.


And if your students don’t make progress, it feels like a motivation problem or a follow-through issue.


But for a lot of people, that’s not what’s happening.

The issue isn’t your content or their motivation.


It’s how it’s delivered.

And when delivery doesn’t match how people actually work, it doesn’t just affect students.


It affects retention.
It affects completion.
It increases repetitive support.
It limits upsell momentum.


And it caps the lifetime value of your offers.

The Buying Environment Has Changed

Your offer may have sold before.
But the way buyers evaluate programs has shifted.

They’re no longer just asking:
“Is this good content?”

They’re asking:

  • What happens when I get stuck?
  • How supported will I be between calls?
  • Is this going to sit unfinished?
  • Will I actually follow through?

Content alone no longer reduces buyer hesitation.

Buyers now pay attention to access, support, and implementation.

And if your delivery model hasn’t evolved, your offer can start to lose momentum, even if the material itself is solid.

→ Upgrade Your Delivery Model

Why Video-First Learning Breaks Down

Video-heavy courses assume students have long stretches of focused time to sit, watch, and absorb before you can apply anything.

They assume learning happens first — and action comes later.


But most real work doesn’t happen that way.

Decisions come up while you’re already in the middle of something.


Questions surface when you’re actively building, selling, or supporting others.

And stopping everything to “get through the content” often means nothing gets applied at all.


So even good courses end up sitting unused, not because they aren’t valuable, but because they require a setup that doesn’t match how people actually work.

What people are really looking for isn’t more explanation.

It’s help using what they already know, while they’re working, deciding, and moving things forward.

And that’s the gap this lab is designed to close.

What Actually Needs to Change

You don’t need more content.


You don’t need more calls.


You need a support layer that works while your students are working.


That’s what this lab installs.

What If Your Expertise Could Work for You — Even When You’re Not There?

  • Not as another course.
  • Not as more live delivery.
  • Not as a gimmicky chatbot.

But as a scalable delivery layer that reflects how you think and supports your offers automatically.

That’s what this lab helps you build.

The AI Clone Lab

This isn’t a course you consume. It’s something you build.

What You’ll Walk Away With:

This changes how your offer functions — not just how it looks.

This lab is not about “using AI.”

It’s about installing a reliable, controlled system that:

  • Delivers your expertise without requiring your presence
  • Helps people without adding to your workload
  • Recommends your offers naturally (no funnels, no pressure)
  • Fits inside memberships, programs, or paid access
  • Can be trusted to stay aligned with how you actually teach

You build it once.

You refine it.

Then it workswithout demanding more of you.

WHAT YOU’LL BUILD

  • An AI-powered version of your expertise, trained on your thinking, frameworks, and way of explaining things
  • A clear use case for how people will interact with it (support, guidance, decision-making, implementation help)
  • A defined offer structure so this isn’t just “cool tech,” but something you can confidently sell
  • A delivery setup that works alongside real work — not something people have to pause their life to use

This is designed to become:

  • a standalone paid offer
  • an add-on to an existing product or service
  • or a scalable support layer inside your business

You’ll leave knowing what it is, who it’s for, and how it fits into what you already sell.

This isn’t something you experiment with.

It’s something you deploy.

The lab itself is designed to help you build this step by step — without asking you to create another course or hours of video to make it work.

What This Looks Like in Practice

Recently, I worked with an established course creator who wanted to:

  • Reduce repetitive support questions
  • Help students move forward between live sessions
  • Clarify which offer was right for different learners
  • Create a more structured support layer inside her ecosystem

We installed a Delphi AI clone trained on her frameworks, trainings, and content library.

Instead of acting like a generic chatbot, the clone:

  • Answers common implementation questions
  • Guides students to the right resources
  • Prepares better questions before live calls
  • Surfaces the appropriate offer when relevant

As with any live system, refinement happens through real usage. But the structural shift is already clear:

And when support becomes structured, offers become easier to buy.

That’s the direction this lab is designed to move you toward.

HOW IT WORKS

4 Weeks Guided Implementation

Program Dates: March 4 – March 31

Live Build Workshops (FOUNDATION)

Two live workshops

  • Wednesday, March 4
  • Wednesday, March 11
  • 1 1/2 hours each
  • Replays available

What happens here:

  • You define what your AI clone is for (and not for)
  • You install structure, boundaries, and reasoning
  • You align it to an actual offer or use case

This is where the system gets built correctly.

2. Weekly Voxer Office Hours (IMPLEMENTATION SUPPORT)

  • Voxer office hours every Wednesday, 9am–5pm ET
  • Asynchronous, drop-in support
  • Ask questions as you’re building
  • Get feedback without scheduling calls
  • Designed to support real workdays, not meetings

This is support while you’re implementing.

3. Live Co-Working Sessions (APPLICATION)

  • Wednesday, March 18
  • Wednesday, March 25

Two live co-working / implementation sessions

  • Build alongside others in real time
  • Apply what you’ve set up
  • Pressure-test use cases
  • Ask clarifying questions as they come up

This is where things move from “installed” to “usable.”

LIMITED TIME CO-HORT

Build a Sellable AI-Powered Version of Your Expertise

This lab is designed to support real implementation, without turning your calendar into a series of meetings.

Week 1

Build the Foundation

  • Define what the AI is for (and not for)
  • Install purpose and reasoning structure
  • Decide where it fits in your business

Week 2

Install & Refine

  • Product surfacing logic
  • Access permissions
  • Real-world testing scenarios

Weeks 1–4

Supported Implementation

  • Test real use cases
  • Refine boundaries
  • Build confidence using or selling access
Dr. Destini Copp Business Growth Coach

This lab does NOT include:

  • Writing or cleaning up your IP
  • Deciding your offer strategy
  • Done-for-you AI setup
  • 1:1 private implementation
  • Revenue or sales guarantees

Note: you will need to purchase your AI clone tool. We will use Delphi.ai for this cohort.

Who This Lab Is Built By (and Why That Matters)

I work with experienced creators, educators, and business owners who already have strong IP, but are hitting a ceiling with how it’s delivered.

My background is in business growth, online learning design, and implementation systems. I’ve spent years watching the same pattern play out:

  • Experts build solid training, but
  • Students don't get results — not because the material isn’t good, but because the delivery doesn’t support action

This lab comes from that work.

It’s not about experimenting with AI.
It’s about designing systems that actually get used. by real people, in real workflows.

I’m not here to sell you on tools.

I’m here to help you install something that fits how work actually happens.

This is for you if:

  • Your offer has sold before — but it’s not converting the same way now
  • You want scalable access to your knowledge
  • You’re ready to install a system

This is not for you if:

  • You’re starting from zero
  • You want AI to do the thinking
  • You don’t have a defined offer
  • You want a novelty chatbot

If Your Offer Feels Stalled, This Is the Upgrade

If your program has sold before but momentum feels slower in 2026…


If support feels repetitive…
If buyers hesitate longer than they used to…

That’s not a content problem.

It’s a delivery alignment problem.

This lab helps you install the next version of your offer...one that supports implementation while you scale.

This isn’t another training. It’s a structural upgrade to how your offer works.

Upgrade Your Delivery Model Now

Investment:

$697 paid in full

or

Three payments of $250

One cohort only (March 4 - 31, 2026)

Limited-time enrollment

No guarantee this will be run again

This lab is intentionally small and designed for people ready to implement.

FAQs

What exactly is this lab and what is it not?

This lab sits in a very specific lane.


It is not:

  • An AI tutorial
  • A prompt pack
  • A chatbot experiment
  • A done-for-you service
  • A course you consume passively


It is:

  • A guided build of a sellable AI-powered delivery layer (your AI Clone)
  • Designed to work with your existing IP
  • Structured to reduce ongoing time, not add to it
  • Built with boundaries, alignment, and trust in mind

Who is this lab best suited for?

This lab is best suited for people who already have expertise, content, or a defined way of teaching and want to package that into a system that works without requiring constant involvement from you.

It’s not designed for beginners or people still figuring out what they teach.

Is this a course?

No. This is an implementation lab. You will build and install your AI clone during live sessions, then refine it over four weeks.

Will you build my AI clone for me?

No. This is build-with-you. You own the system because you install it.

How is this different from just giving people access to ChatGPT or a custom GPT?

ChatGPT is a general tool.

This lab helps you design a controlled system, with purpose, boundaries, and logic, that reflects how you teach and support people.

You’re not handing people a blank interface.
You’re giving them guided access to your expertise, that reflects how you actually teach and support people,

What if I already tried AI and it didn’t work the way I expected?

That’s common.

Most AI frustration comes from unclear purpose, loose boundaries, or trying to force AI into a role it wasn’t designed for.

This lab focuses on structure first. so the system behaves predictably and supports real use cases, not experiments.

Do I need to be technical?

No. This is about structure and thinking, not coding.

What content do I need?

Existing IP such as: courses, workshops, podcasts, trainings, or frameworks.

You do not need everything polished, you need substance.

Can I use this inside a paid offer or membership?

Yes, that’s absolutely the point. And you can sell access to your clone directly.

Will the AI recommend my products?

Yes, contextually and responsibly.

  • One recommendation at a time
  • No urgency or funnel language
  • Optional, not required

Will this replace my coaching?

No. It reduces repetitive support, not human judgment.

Will the AI hallucinate?

Not if installed correctly, which is what this lab teaches.

How much time does this take?

  • Two live workshops
  • Two co-working/implementation sessions
  • Light implementation over four weeks

What platform will we use to build the AI clone?

Delphi is the environment we’ll use to build and deploy your system.

Delphi allows you to create a controlled, purpose-built AI system trained on your existing content and way of thinking, with clear boundaries, access controls, and predictable behavior.

Do I need prior experience with Delphi or AI tools?

No.

You don’t need to be technical, and you don’t need prior experience with Delphi.

The lab walks you through how to structure, train, and deploy the system step by step, focusing on decisions and setup, not coding.

Is Delphi included in the lab?

Delphi access is not included in the lab fee.

You’ll need an active Delphi account to participate. Pricing and plan options are set by Delphi and may change independently.

We’ll cover which plan is appropriate during the lab so you don’t over-purchase.

Why Delphi and not another tool?

Delphi was chosen because it supports:

  • Controlled training on your IP
  • Clear usage boundaries
  • Access permissions for paid offers
  • Predictable behavior suitable for client-facing use

This makes it a strong fit for building sellable, trustworthy AI systems, not experimental chatbots.

Do you guarantee sales?

No. You leave with a working system, not a revenue promise.