Replay: Why Courses Aren’t Working Like They Used To
(and What Replaces Them)
If your offer has sold before but feels harder to move now, it’s usually not a content issue.
Buyers aren’t just evaluating what you teach.
They’re evaluating what happens after they buy.
Will they use it?
Will they get unstuck?
Will they actually move forward?
If delivery doesn’t answer those questions, conversion decreases, even when the material is strong.
The AI Clone Lab helps you install a structured support layer inside your existing offer so it works the way people actually work.
👇 Scroll to see how it works 👇
Because delivery now affects conversion.
A 30-day implementation lab where you design and deploy an AI-powered support layer inside your existing offer.
This lab is built for creators and educators who already have an offer in the market. If you’re still figuring out what you teach or building your first product, this isn’t the right fit.
Program facilitated by Dr. Destini Copp
Marketing professor and AI implementation consultant who helps experienced creators and educators design systems that scale their expertise, without adding more content or live delivery.
Most courses are still built the same way.
Your students buy.
They get hours of video.
They're expected to watch it all before anything really changes.
And if your students don’t make progress, it feels like a motivation problem or a follow-through issue.
But for a lot of people, that’s not what’s happening.
The issue isn’t your content or their motivation.
It’s how it’s delivered.
And when delivery doesn’t match how people actually work, it doesn’t just affect students.
It affects retention.
It affects completion.
It increases repetitive support.
It limits upsell momentum.
And it caps the lifetime value of your offers.
Your offer may have sold before.
But the way buyers evaluate programs has shifted.
They’re no longer just asking:
“Is this good content?”
They’re asking:
Content alone no longer reduces buyer hesitation.
Buyers now pay attention to access, support, and implementation.
And if your delivery model hasn’t evolved, your offer can start to lose momentum, even if the material itself is solid.
Video-heavy courses assume students have long stretches of focused time to sit, watch, and absorb before you can apply anything.
They assume learning happens first — and action comes later.
But most real work doesn’t happen that way.
Decisions come up while you’re already in the middle of something.
Questions surface when you’re actively building, selling, or supporting others.
And stopping everything to “get through the content” often means nothing gets applied at all.
So even good courses end up sitting unused, not because they aren’t valuable, but because they require a setup that doesn’t match how people actually work.
What people are really looking for isn’t more explanation.
It’s help using what they already know, while they’re working, deciding, and moving things forward.
And that’s the gap this lab is designed to close.
What Actually Needs to Change
You don’t need more content.
You don’t need more calls.
You need a support layer that works while your students are working.
That’s what this lab installs.
But as a scalable delivery layer that reflects how you think and supports your offers automatically.
That’s what this lab helps you build.
This isn’t a course you consume. It’s something you build.
What You’ll Walk Away With:
This changes how your offer functions — not just how it looks.
This lab is not about “using AI.”
It’s about installing a reliable, controlled system that:
You build it once.
You refine it.
Then it works — without demanding more of you.
This is designed to become:
You’ll leave knowing what it is, who it’s for, and how it fits into what you already sell.
This isn’t something you experiment with.
It’s something you deploy.
The lab itself is designed to help you build this step by step — without asking you to create another course or hours of video to make it work.
Recently, I worked with an established course creator who wanted to:
We installed a Delphi AI clone trained on her frameworks, trainings, and content library.
Instead of acting like a generic chatbot, the clone:
As with any live system, refinement happens through real usage. But the structural shift is already clear:
And when support becomes structured, offers become easier to buy.
That’s the direction this lab is designed to move you toward.
4 Weeks • Guided Implementation
Program Dates: March 4 – March 31
Two live workshops
What happens here:
This is where the system gets built correctly.
3. Live Co-Working Sessions (APPLICATION)
Two live co-working / implementation sessions
This is where things move from “installed” to “usable.”
LIMITED TIME CO-HORT
This lab is designed to support real implementation, without turning your calendar into a series of meetings.
This lab does NOT include:
Note: you will need to purchase your AI clone tool. We will use Delphi.ai for this cohort.
I work with experienced creators, educators, and business owners who already have strong IP, but are hitting a ceiling with how it’s delivered.
My background is in business growth, online learning design, and implementation systems. I’ve spent years watching the same pattern play out:
This lab comes from that work.
It’s not about experimenting with AI.
It’s about designing systems that actually get used. by real people, in real workflows.
I’m not here to sell you on tools.
I’m here to help you install something that fits how work actually happens.
This is for you if:
This is not for you if:
If your program has sold before but momentum feels slower in 2026…
If support feels repetitive…
If buyers hesitate longer than they used to…
That’s not a content problem.
It’s a delivery alignment problem.
This lab helps you install the next version of your offer...one that supports implementation while you scale.
This isn’t another training. It’s a structural upgrade to how your offer works.
Investment:
$697 paid in full
or
Three payments of $250
One cohort only (March 4 - 31, 2026)
Limited-time enrollment
No guarantee this will be run again
This lab is intentionally small and designed for people ready to implement.
What exactly is this lab and what is it not?
This lab sits in a very specific lane.
It is not:
It is:
Who is this lab best suited for?
This lab is best suited for people who already have expertise, content, or a defined way of teaching and want to package that into a system that works without requiring constant involvement from you.
It’s not designed for beginners or people still figuring out what they teach.
Is this a course?
No. This is an implementation lab. You will build and install your AI clone during live sessions, then refine it over four weeks.
Will you build my AI clone for me?
No. This is build-with-you. You own the system because you install it.
How is this different from just giving people access to ChatGPT or a custom GPT?
ChatGPT is a general tool.
This lab helps you design a controlled system, with purpose, boundaries, and logic, that reflects how you teach and support people.
You’re not handing people a blank interface.
You’re giving them guided access to your expertise, that reflects how you actually teach and support people,
What if I already tried AI and it didn’t work the way I expected?
That’s common.
Most AI frustration comes from unclear purpose, loose boundaries, or trying to force AI into a role it wasn’t designed for.
This lab focuses on structure first. so the system behaves predictably and supports real use cases, not experiments.
Do I need to be technical?
No. This is about structure and thinking, not coding.
What content do I need?
Existing IP such as: courses, workshops, podcasts, trainings, or frameworks.
You do not need everything polished, you need substance.
Can I use this inside a paid offer or membership?
Yes, that’s absolutely the point. And you can sell access to your clone directly.
Will the AI recommend my products?
Yes, contextually and responsibly.
Will this replace my coaching?
No. It reduces repetitive support, not human judgment.
Will the AI hallucinate?
Not if installed correctly, which is what this lab teaches.
How much time does this take?
What platform will we use to build the AI clone?
Delphi is the environment we’ll use to build and deploy your system.
Delphi allows you to create a controlled, purpose-built AI system trained on your existing content and way of thinking, with clear boundaries, access controls, and predictable behavior.
Do I need prior experience with Delphi or AI tools?
No.
You don’t need to be technical, and you don’t need prior experience with Delphi.
The lab walks you through how to structure, train, and deploy the system step by step, focusing on decisions and setup, not coding.
Is Delphi included in the lab?
Delphi access is not included in the lab fee.
You’ll need an active Delphi account to participate. Pricing and plan options are set by Delphi and may change independently.
We’ll cover which plan is appropriate during the lab so you don’t over-purchase.
Why Delphi and not another tool?
Delphi was chosen because it supports:
This makes it a strong fit for building sellable, trustworthy AI systems, not experimental chatbots.
Do you guarantee sales?
No. You leave with a working system, not a revenue promise.
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