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Beyond Funnels: Build a Self-Sustaining Growth Flywheel
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Hey Digital Product Business Owners!
Stop Guessing, Start Growing: Get the Roadmap and Expert Support to Build Your Digital Product Growth Flywheel
For Digital Product Creators Building Their Next Growth Phase
Turn Disconnected Elements into a Powerful Growth Flywheel
Many digital product creators have the fundamental pieces of their business in place—whether it's their signature product, their traffic strategies, or their email system. Yet these pieces often work in isolation, missing the powerful momentum that comes from a unified flywheel approach.
The Digital Product Growth Lab brings my proven methodology to help you transform these disconnected elements into a dynamic growth flywheel. Together, we'll create a strategic system that turns your individual business components into a powerful growth engine for scaling your digital product business.
Introducing: The Digital Product
Growth Lab With Dr. Destini Copp
Do you feel like you've been spending countless hours trying to piece together a growth strategy for your digital product business?
Are you tired of watching other digital product creators scale while you're stuck in the implementation phase? It's time to stop experimenting and start executing with a proven growth flywheel system.
Your Guided Path to a Self-Sustaining Digital Product Business
This isn't just another program throwing more content your way. No way!
It's a guided growth experience that combines strategic 1:1 coaching methodologies with a proven system for building your digital product growth flywheel—one focused step at a time.
🎯 Choose Your Digital Product Growth Focus
Whether you're:
- Launching your first digital product or course
- Scaling your digital products to consistent $10K months
- Building automated sales systems for your digital product shop
- Expanding your digital product suite
You'll get a customized growth flywheel roadmap and the ongoing support needed to turn your goals into reality.
How Digital Product Growth Lab Works: Building Your Growth Flywheel
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Step 1: Define Your Growth Project
Together, we'll identify your next big digital product growth opportunity and craft it into a clear, achievable project that fits into your overall growth flywheel strategy.
02
Step 2: Get Your Custom Action Plan
I will break down your goal into manageable steps with a personalized action plan designed specifically for your digital product business. You'll know exactly what to work on each week to maintain momentum and see real progress.
03
Step 3: Access Comprehensive Support
- Monthly Live Workshops: Deep-dive training sessions focused on digital product growth strategies
- Weekly Office Hours: Get real-time answers about your growth flywheel
- Strategic Check-ins: Bi-monthly progress reviews to keep your growth system on track
- On-Demand Training: Access focused learning modules that align with your growth project milestones
04
Step 4. Celebrate & Scale
Upon completing your Growth Project, unlock exclusive benefits:
- Feature your success story in our community
- Receive a VIP resource bundle with premium templates and tools
- Get my expert recommendations for your next growth project
05
Step 5. Define Your Next Growth Project!
Then we will pick your next growth project keep your flywheel spinning effortlessly!
Fast Action Bonus: White Glove Your Offer (Value: $599)
Sign up by 11/18 and I will personally white glove your offer, making it irresistible to your audience.
We're talking about:
- A video review of your offer idea, with my exact tips on how to strengthen it (the WHAT)
- A custom ideal customer avatar tailored to YOUR situation (the WHO)
- My personal feedback on your offer wording (the HOW)
Bonus #1: Loom Review of Weekly Newsletter (Value: $197)
- Expert Critique: Receive personalized video feedback on your newsletter content and design
- Boost Engagement: Learn actionable tips to increase open rates and click-throughs
- Optimize for Conversions: Transform your newsletter into a powerful sales tool for your digital products
Bonus #2: One-Month Access to Newsletter Profit Club (Value: $19)
- Monetization Roadmap: Learn proven strategies to generate revenue from your newsletter
- Profit-Maximizing Templates: Use ready-made templates designed to boost sales with every send
- Revenue-Driven Content Planning: Structure your newsletter to consistently drive profits
Bonus #3: Access to course curriculum (Value: $900)
- Course in a Box: Launch your revenue-generating course in less than a week
- The Funnel Cure: Attract Loyal, Instant Customers on Autopilot Without Lifting a Finger
- The Evergreen Funnel: Turn Your Digital Product (AKA Online Course or Membership) Into a Revenue Generating Machine
PLUS Yearly Members:
Custom Marketing Audits & 1:1 Coaching Session (Value: $999)
- 45 minute 1:1 coaching session (via Zoom)
4 custom reviews of your marketing (one per quarter)
- Get expert eyes on your marketing before you hit publish
- No more wondering "Did I do this right?"
Send in your: sales pages, email sequences, funnel set ups, landing pages, offer descriptions, basically anything marketing related!
Digital Product Growth Lab: Live Experience With Dr. Destini Copp
Ready to Stop Guessing and Start Growing?
Join the Digital Product Growth Lab with Dr. Destini Copp today and get:
Monthly
$99/month
- Full access to the Digital Product Growth Lab content
- Monthly live workshops with implementation guides
- Weekly office hours
- Custom action plan (personally developed by Dr. Destini Copp)
- Bi-monthly progress check-ins
45-minute 1:1 coaching sessionQuarterly marketing audit of your choice (sales page, emails, or offer review)Priority access to workshop hot seats
$99/month
Yearly
$830/year (30% discount)
- Full access to the Digital Product Growth Lab content
- Monthly live workshops with implementation guides
- Weekly office hours
- Custom action plan (personally developed by Dr. Destini Copp)
- Bi-monthly progress check-ins
- 45-minute 1:1 coaching session
- Quarterly marketing audit of your choice (sales page, emails, or offer review)
- Priority access to workshop hot seats
$830/year (30% discount)
I have been following Destini for quite sometime both online and listening to her podcasts. I was ready to decrease my 1:1 coaching and local gardening classes and develop products that I could offer a wider audience. I decided to join Destini’s Digital Course accelerator program. I received much more than I ever would have expected. She was truly a 1:1 coach, guiding me through the tech phase and giving me ideas for even more products. She showed me how taking one course and creating multiple products could multiply my offerings quickly. My course is finished and I’m having a flash sale. Destini walked me through those emails, making suggestions for improvement. I’m excited to work with her again on my next big project.
— Karen w/ Gardenchick
FAQs
How much time do I need to commit each week?
Plan for 2-4 hours per week to implement your growth flywheel action plan and participate in office hours & the live monthly workshop. The exact time invested will depend on your chosen Growth Project.
What if I can't attend the live workshops?
No worries! All live workshops are recorded and made available as video and audio replays with 24 hours of the workshop. You can watch or listen to them at your convenience and still benefit from the shared learning.
How is this program different?
Unlike other programs that overwhelm you with content, the Growth Lab focuses on one specific goal at a time. You get personalized guidance and accountability to ensure you're always moving forward, not just collecting more information.
What if I need more support?
You can purchase additional 1:1 coaching sessions or marketing audits as needed. Plus, you'll have regular access to expert guidance during weekly office hours.
What kind of results can I expect?
While results can vary based on factors like your starting point, audience, niche, and how diligently you implement the strategies, my goal is to help you implement your next growth project so you can stop guessing and start growing!
Is there a money-back guarantee for the yearly option?
Yes, I offer a 14-day money-back guarantee for the yearly option. If you participate in the first two weeks of the program and don't feel it's the right fit, I'll refund your investment in full.
The monthly plan is month-by-month and is non-refundable. Should you decide to cancel, you will need to cancel prior to being charged for the upcoming month.
Who is this NOT for?
We will not cover strategies for selling digital products via other platforms like Amazon or Etsy.
While these platforms can be great starting points, I believe that building your own business (website and email list) is important to have control over your business in the long run.
This will allow you have direct control over your customer relationships and aren't subject to sudden platform changes, algorithms, or fee increases.
If you're wanting to move from Amazon or Etsy to build your own profitable digital product business, then this is PERFECT for you!
Still have questions?
If you have any other questions that weren't addressed here, please don't hesitate to reach out directly to me at destini@destinicopp.com. I want you to have all the information you need to make the best decision for your business growth.
You can also schedule a quick coffee chat with me here: https://destinicopp.as.me/coffeechat
Got Questions?
You can also schedule a quick coffee chat with me here.
Digital Product Growth Lab: Live Experience With Dr. Destini Copp
Ready to Stop Guessing and Start Growing?
Join the Digital Product Growth Lab with Dr. Destini Copp today and get:
Monthly
$99/month
- Full access to the Digital Product Growth Lab content
- Monthly live workshops with implementation guides
- Weekly office hours
- Custom action plan (personally developed by Dr. Destini Copp)
- Bi-monthly progress check-ins
45-minute 1:1 coaching sessionQuarterly marketing audit of your choice (sales page, emails, or offer review)Priority access to workshop hot seats
$99/month
Yearly
$830/year (30% discount)
- Full access to the Digital Product Growth Lab content
- Monthly live workshops with implementation guides
- Weekly office hours
- Custom action plan (personally developed by Dr. Destini Copp)
- Bi-monthly progress check-ins
- 45-minute 1:1 coaching session
- Quarterly marketing audit of your choice (sales page, emails, or offer review)
- Priority access to workshop hot seats
$830/year (30% discount)
Meet Your Guide: Dr. Destini Copp
I bring 25+ years of real-world business and marketing experience to the table. I also have demonstrated experience starting and growing digital product brands: HobbyScool, HelloContent, Newsletter Profit Club (collab app & membership) and my own personal brand, Destini Copp.
The results? Growth flywheels which have created self-sustaining businesses which I have created from the ground up (from domain name purchases!).
As a side note, I'm also a university marketing professor and still teach in graduate programs across the U.S. just because I LOVE teaching and helping others.
I know what it takes to start, market, and scale these online digital product businesses and want to help you do the same!
Got Questions?
You can also schedule a quick coffee chat with me here.
Digital Product Growth Lab: Live Experience With Dr. Destini Copp
Ready to Stop Guessing and Start Growing?
Join the Digital Product Growth Lab with Dr. Destini Copp today and get:
Monthly
$99/month
- Full access to the Digital Product Growth Lab content
- Monthly live workshops with implementation guides
- Weekly office hours
- Custom action plan (personally developed by Dr. Destini Copp)
- Bi-monthly progress check-ins
45-minute 1:1 coaching sessionQuarterly marketing audit of your choice (sales page, emails, or offer review)Priority access to workshop hot seats
$99/month
Yearly
$830/year (30% discount)
- Full access to the Digital Product Growth Lab content
- Monthly live workshops with implementation guides
- Weekly office hours
- Custom action plan (personally developed by Dr. Destini Copp)
- Bi-monthly progress check-ins
- 45-minute 1:1 coaching session
- Quarterly marketing audit of your choice (sales page, emails, or offer review)
- Priority access to workshop hot seats
$830/year (30% discount)
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