A 12-Month AI-Powered Business Program for Digital Product Creators & Coaches
You’ve Done the Work. Built the Offers. Taken the Courses. But You’re Still Wondering: Why Aren’t I Further Along?
The Creator’s MBA Lab is a 12-month strategic program that helps you connect the dots between everything you’ve built.
You’ll turn your scattered marketing and product ideas into a clear, AI-powered growth system so you can finally achieve consistent revenue without starting from zero every month.
Prefer to explore first? See what’s inside ↓
Program offered by Dr. Destini Copp: Marketing Professor and CEO of HobbyScool, which she’s scaling toward a $1M brand, bringing 30 years of marketing expertise to help you build a business that scales with systems.
It’s Not Your Effort That’s the Problem. It’s the Missing Link Between All Your Moving Pieces.
You’ve built the offers. You’ve written the emails. You’ve shown up, launched, and promoted, probably more times than you can count.
But what no one tells you is that all those individual strategies, your lead magnets, your funnels, your newsletter, your products, don’t automatically work together.
That’s why growth still feels unpredictable. You’re doing everything “right,” but without a connected system behind it, you end up rebuilding momentum every month instead of compounding it.
The Creator’s MBA Lab gives you that system: a clear, repeatable framework (the Creator’s Growth Flywheel) that turns your existing marketing and products into a predictable engine for growth.
THE SYSTEM BEHIND CONSISTENT GROWTH
The Creator’s Growth Flywheel: The Simple System That Turns Effort Into Momentum
Most creators treat every launch, product, or campaign as a separate project.
But when your marketing, offers, and audience growth efforts feed into one another, instead of competing for your attention, your business starts compounding instead of resetting.
That’s what the Creator’s Growth Flywheel does.
It connects the five core systems every business needs: Attract, Engage, Nurture, Convert, and Retain, so that each effort builds on the last.
When these systems work together, you stop starting from zero every month.
Instead, you create a steady rhythm of visibility, sales, and repeat customers that grows stronger with every cycle.
Introducing: The Creator's MBA Lab
You’ve worked hard, built offers, followed the advice — and you’re still asking, “Why isn’t this working?”
The Creator’s MBA Lab is the missing link between all your effort… and the results you’ve been hoping for.
This isn’t another course or high-pressure group program.
It’s a 12-month implementation experience that combines personalized strategy, hands-on coaching, and AI-powered systems to help you finally connect every part of your business — and make growth repeatable.
Inside the Lab, you’ll turn your ideas, products, and marketing into a structured growth engine that runs smoothly month after month.
You’ll get:
- Systems that simplify your strategy
- Smart, flexible AI tools that act like a built-in team
- Weekly support and accountability to stay focused
- A 3-phase framework to build, optimize, and scale sustainably
No fluff. No guesswork. Just focused, strategic momentum — week after week.
Whether you sell digital products, coaching programs, or a mix of both, The Creator’s MBA Lab helps you finally feel like everything you’ve built is working together toward the same goal.
Here’s how we’ll bring your Growth Flywheel to life together 👇
Inside the Lab: Strategy, Systems, and Support for a Full Year of Growth
The Creator’s MBA Lab is a 12-month implementation experience designed to help you put strategy into action — with structure, support, and smart systems guiding you every step of the way.
You’ll get the tools, coaching, and accountability to simplify your business, automate what slows you down, and build repeatable revenue month after month.
Weekly Voxer Coaching (Value: $199/month)
Every Wednesday, you’ll have direct access to Dr. Copp for strategy, feedback, and accountability, like having a business coach in your back pocket.
Ask questions, troubleshoot ideas, or get clarity on your next step — right when you need it.
Whether you’re mapping a new funnel, planning a launch, or refining your content strategy, you’ll never lose momentum waiting for the next call.
Guided Quarterly Planning Sessions ($97 Value)
Every quarter, we’ll meet for a live strategic planning session to map out your next 90-day growth cycle, so you always know exactly where to focus next.
You’ll walk away with a clear, personalized roadmap that aligns your marketing, offers, and systems with your Growth Flywheel.
We’ll refine your goals, set measurable milestones, and identify the key projects that will move your business forward fastest.
These sessions give you the high-level clarity of a CEO planning retreat, without the overwhelm, and keep your business moving in a steady, intentional direction all year long.
Live Monthly Implementation Events ($197 Value)
Each month, you’ll join a live “get-it-done” implementation session designed to help you make measurable progress, right there in the room.
We’ll work side-by-side to apply what you’ve learned, whether that means building a new funnel, refining your offers, improving your customer journey, or running an AI-powered marketing sprint.
These sessions are focused, practical, and collaborative. You’ll leave each one with real results already in motion, not just another list of things to do.
Some months, we’ll host themed Get-It-Done Weeks... like The Membership Growth Sprint, to help you accelerate your momentum and see tangible growth faster.
Your Direct Line to Business Success: Members-Only Ask Me Anything (Value: $97)
- Get personalized answers to your questions through our private podcast feed — it’s like having a business growth consultant in your pocket, available whenever you need guidance.
- Skip the generic advice and get detailed, actionable solutions tailored to your business.
- Submit your specific challenges, and hear clear strategies you can implement immediately.
- Turn your commute, walk, or workout into a growth session with exclusive audio episodes answering real questions from fellow creators, on topics like pricing, audience growth, product launches, and more.
Bonus: 1:1 Growth Flywheel Strategy Call (Value: $497)
Start your 12-month journey with a private strategy session with Dr. Copp, where we’ll map your personalized Creator’s Growth Flywheel Plan together.
During this 1:1 call, we’ll analyze your current offers, funnels, and audience flow to uncover what’s working, what’s missing, and where your biggest opportunities for growth are hiding.
You’ll leave with total clarity on your next steps, no more second-guessing or scattered to-do lists.
After the call, you’ll receive:
- Your Custom Growth Plan outlining your top priorities for the next 90 days
- A full session recording so you can revisit key insights anytime
- An AI-generated summary and action checklist, delivered straight to your inbox
This call sets the tone for your entire year — giving you a focused roadmap and confidence that every decision you make is backed by data, strategy, and support.
The Creator’s MBA Workshop Collection — Now Inside the Lab
Over the past year, we’ve built an incredible library of trainings and live workshops inside The Creator’s MBA Lab — and every single one is available to you the moment you join.
You’ll gain instant access to everything we covered throughout 2024 & 2025 — from AI systems and marketing strategy to growth planning and sales optimization — plus all new workshops released throughout your 12-month enrollment.
MINIMALIST LAUNCH METHOD: GET IT DONE WEEK
Create Your Entire Launch Assets in 5 Days With AI as Your Assistant & Minimalist Launch Method (to fill up your programs)
THE PERFECT OFFER
Create an Irresistible Offer That Sells On Repeat. Get a clear framework for designing your signature offer that fuels your entire growth flywheel.
THE SOCIAL PROOF BLUEPRINT
Converting Customer Wins into Sales. Learn how a strategic testimonial system can become your most powerful marketing asset.
TURN YOUR FUNNEL INTO A GROWTH FLYWHEEL
Map your customer journey, monetize every step, and build a sales system that runs itself with the help of AI
AI STUDENT SUCCESS SYSTEM
Create intelligent support systems inside your programs to boost student success, drive additional sales, and create loyal brand advocates who spread the word for you.
FIX YOUR FUNNEL: DIAGNOSE WHERE YOU'RE LOSING SALES
Learn how to pinpoint exactly where your leads are dropping off, make simple fixes that boost conversions fast, and stop leaving money on the table.
YOUR RINSE & REPEAT BUSINESS MODEL
Go behind the scenes as I walk you through my simple, rinse-and-repeat business model for consistent revenue—so you can apply the same system in your own business this self-paced month.
BUILD YOUR CORE AI TEAM
Automate key tasks without hiring a soul. Discover how to use AI for core business functions and backend operations, freeing up your time without expanding your team.
TURN YOUR BEST-SELLING PRODUCT INTO A GROWTH MACHINE
Maximize the success of your best offer by building an evergreen system for repeat sales, referrals, and ongoing customer engagement — no constant launching needed.
HOLIDAY REVENUE SYSTEMS: BLACK FRIDAY & BEYOND
Create high-converting holiday promotions and flash sales that drive serious revenue without exhausting yourself during the busy Q4 season..
HOW I USE AI TO SAVE HOURS EACH WEEK (BEYOND CHATGPT)
In this behind-the-scenes session, I’ll walk you through the exact AI tools I use across my brands to create content faster, stay organized, and lighten my workload. (Nov 2025 workshop)
Q1 PLANNING SESSION: YOUR 90-DAY GROWTH FLYWHEEL PLAN
You’ll learn how to use the Creator’s Growth Flywheel Framework to set meaningful goals, choose the right projects, and build a 90-day roadmap that drives consistent revenue.
Think of this as your guided CEO planning day — simple, focused, and doable. (Dec 2025 workshop)
The Creator’s MBA Method: 3 Phases to Sustainable Success
Inside the Creator’s MBA Lab, we follow a clear, repeatable 3-phase framework that helps you move from scattered strategy to steady, sustainable growth.
Each phase builds on the last — giving you the clarity, systems, and confidence to turn your hard work into consistent results all year long.
PHASE 1: Build Your Growth Foundation
Identify what’s working, what’s missing, and where your biggest opportunities for growth are hiding.
You’ll map your Creator’s Growth Flywheel, define your customer journey, and create a simple 90-day plan that keeps your efforts aligned and focused.
PHASE 2: Optimize & Automate
Streamline your systems, simplify your marketing, and start running your business with more consistency and less effort.
You’ll refine your funnels, automate repetitive tasks with AI, and focus on the strategies that deliver the best ROI.
PHASE 3: Scale & Sustain
Once your Flywheel is turning smoothly, we’ll expand what’s working.
You’ll scale your revenue through evergreen systems, strengthen retention, and build a business that grows predictably — without starting from zero each month.
Built-In AI Support (That Feels Like a Team)
Inside The Creator's MBA Lab you're never building alone.
Your membership includes a full suite of custom-built AI assistants—designed to save you time, boost your clarity, and keep you moving forward. These aren't generic chatbots.
They're trained with the same strategies taught inside the Lab, so everything stays aligned with your growth plan.
💬 Sara – Your Growth Lab Accountability Coach
Stay on track with your business goals—every single week.
Sara checks in with you via SMS on Mondays and Fridays with a link to a short, interactive coaching session. She helps you:
- Set a clear, focused goal for the week
- Break it into doable action steps
- Troubleshoot what's getting in the way
- Reflect on progress (and plan what’s next)
Takes just 3–5 minutes—but helps you stay consistent, accountable, and in motion every single week.
🧠 Kim - Your Mindset Mentor for Digital Creators
Because scaling a digital product business isn’t just about strategy—it’s about staying grounded, clear, and confident.
Kim will help you navigate the mental and emotional side of entrepreneurship with:
- Encouraging mindset shifts (minus the hustle culture)
- Journaling prompts and reflection questions
- Thoughtful coaching to help you move through procrastination, comparison, burnout, or fear
Talk to Kim anytime you feel stuck or second-guessing. Think of it as your inner game coach—on demand.
🤝 Jess - Your Collab Matchmaker for Digital Creators
Your shortcut to aligned, high-impact partnerships.
Whether you're planning a summit, launching a bundle, or looking for a newsletter swap partner, Jess will help you:
- Find the right creators to partner with
- Vet whether someone’s a good fit
- Draft outreach emails that actually get responses
- Brainstorm collaboration ideas (even with a small list)
Finally—collabs that grow your business instead of wasting your time.
Smart Tools for Serious Growth
These tools aren’t just bonuses—they’re part of your business backbone. Whether you need clarity, accountability, or a visibility boost, your Growth Lab GPTs are ready to guide you through it.
No extra cost. No tech headaches. Just powerful support, built right in.
You’re Closer Than You Think — Here’s What It Looks Like When Everything Finally Clicks
💬 Your digital product makes a sale — and it’s from someone who found you weeks ago.
💬 You sit down to write content — and your AI assistant already outlined your next 3 emails.
💬 You’re not debating your next move — you’re refining a system that’s already bringing in results.
💬 Instead of wondering if it’s working, you’re tracking what’s working — and doubling down.
💬 You finally feel like the CEO of your business — not the overworked assistant doing it all.
This is what it feels like when your business runs on a smart growth flywheel, powered by proven strategy and AI.
Your Expert Guide: Dr. Destini Copp
Dr. Destini Copp is a marketing expert with over 25 years in business and marketing. She owns four successful digital product brands with over 15,000 students: HobbyScool, Newsletter Profit Club, HelloContent and her personal brand, Destini Copp.
She is a college marketing professor turned online entrepreneur and a wanna-be, Serena Williams-like, tennis player. She is the host of The Creator’s MBA Lab Podcast and author of the best-selling book, Launch Your Online Course Business in 90 Days or Less.
LOVE NOTES FROM CLIENTS
Want to know what others have said recently about working with me? Here are some notes from clients across my various programs:
💥 Fast Action Bonus: Your AI Marketing Growth Team
When you join The Creator’s MBA Lab, you’ll get instant access to your AI Marketing Team — a suite of prebuilt assistants designed to help you implement faster.
These tools handle research, copywriting, and planning tasks that normally take hours — freeing you to stay focused on strategy and execution.
From creating email campaigns to optimizing offers, your AI Marketing Team helps you turn ideas into action from day one.
💡 What You Get Inside the AI Growth Team:
🧠 Frankie — The Funnel Fixer
Spot where your funnel is leaking leads and get clear, step-by-step suggestions to improve conversions on your sales pages, emails, and tripwires.
Ask Frankie:
• "Where are people dropping off?"
• "How do I fix my thank-you page to convert better?".
🎯 Luna — The Launch Planner
Plan a high-impact, minimalist launch using your audience size, offer type, and content preferences. Get timelines, topic ideas, and plug-and-play promo plans.
Ask Luna:
• "Give me a 3-day launch plan for my new template pack."
• "How do I relaunch an evergreen offer with urgency?"
💡 Ollie — The Offer Optimizer
Make your product irresistible. Ollie helps you refine your offer, pricing, bonuses, and upsells—so people say "yes" faster.
Ask Ollie:
• "Is this offer clear and valuable enough?"
• "What bonuses would increase conversions?"
✍️ Rae — The Copy Assistant
Rae turns your ideas into polished, high-converting copy. From emails and sales pages to opt-ins and CTAs—she writes in your voice and understands how to teach + pitch.
Ask Rae:
• "Write a sales page for my new product bundle."
• "Draft a launch email that creates urgency (without the hype)."
🛠 Built-In Support for Business Owners Like You
These GPT assistants are trained with the same strategies you'll learn inside the Lab—so they work with your action plan, not against it.
Use them to:
- Save hours on writing and planning
- Get unstuck when you hit bottlenecks
- Make smarter decisions with less guesswork
👇 Ready to Build Your Growth System (With a Virtual Team in Your Pocket)?
You’ve Done Enough Heavy Lifting
Let The Creator's MBA Lab give you the structure, strategy, and AI support to make your business feel lighter — and finally start working for you.
Pick the Plan That Fits You Best
All plans include the full system, AI tools, and monthly workshops.
Upgrade to annual or lifetime for quarterly reviews and long-term savings.
12-Month Program
Go all in. Get the full system.
Perfect if you’re serious about scaling and want expert support at every step.
What’s Included (12 months):
- Weekly Voxer Coaching (Value: $199/mo — $2,388/yr)
Direct access to Dr. Copp every Wednesday (except for national holidays & scheduled vacations) for strategy, feedback, and fast troubleshooting. - Quarterly Planning Sessions (Value: $297/quarter — $1,188/yr)
Live 90-day planning to keep your Flywheel focused and aligned. - Monthly Implementation Events (Value: $197/mo — $2,364/yr)
Live “get-it-done” workshops + occasional sprint weeks (e.g., Membership Growth). - Members-Only AMA Podcast (Value: $97)
Submit questions anytime; get actionable, personalized answers on the private feed. - Workshop Library Access (Value: $499)
Instant access to the complete 2025 training collection (and more added during your term). - BONUS: 1:1 Growth Flywheel Strategy Call (Value: $497)
Personalized plan + recording + AI-generated summary and action checklist.
Your AI Advantage (Included):
- Integrated AI Growth System (Value: $497)
Built-in assistants and operating rhythms that help you plan smarter, execute faster, and make data-driven decisions.
Enrollment Bonus:
- Your AI Marketing Team (Value: $297)
A suite of prebuilt assistants to speed up research, copy, and campaign planning from day one.
Total Value: $7,8xx+
Your Investment: $2,500 (one-time for 12 months)
Prefer financing? Choose Klarna at checkout for flexible monthly options.
What happens after you join:
- Instant access to the member portal + Workshop Library
- Schedule your 1:1 Growth Flywheel Strategy Call
- Welcome email with Voxer details and your next live dates
Frequently Asked Questions
How long do I have access?
Your enrollment includes 12 months of access to everything inside the Creator’s MBA Lab — all workshops, tools, and support. You’ll have full access for the duration of your program, and you’ll have the option to renew at the end of the 12 months if you’d like to continue.
Is this a course or a membership?
Neither — it’s a structured 12-month business growth program. You’ll follow a proven framework with ongoing coaching, quarterly planning, and live implementation events to help you build consistent, repeatable revenue systems.
What kind of support do I get?
You’ll have weekly Voxer coaching with Dr. Copp every Wednesday for real-time strategy and accountability, plus quarterly planning sessions, monthly implementation events, and private podcast Q&A access for ongoing support between live calls.
Is this right for me if I already have digital products or a membership?
Yes — the Creator’s MBA Lab is designed for established digital product creators, course builders, and coaches who have offers in place but aren’t seeing consistent growth or predictable sales yet. You’ll learn to connect the dots between your existing assets and create a rinse-and-repeat system for scaling.
What if I can't attend the live workshops?
No problem at all! Every workshop is recorded and available in both video and audio format through our private podcast feed. You can watch or listen at your convenience, whether you're commuting, working out, or doing household chores. You'll never miss out on any content.
When do the live workshops take place?
Live workshops are held monthly, with recordings available immediately afterward. The exact schedule is announced at the beginning of each month to accommodate our international member base. Remember, you can always catch the replay if the live time doesn't work for you.
Do I need to be tech-savvy to use the AI tools?
Not at all. Every AI tool and assistant comes with clear step-by-step guidance. You’ll learn exactly how to use them to save time, simplify your marketing, and make smarter decisions — without needing to be an AI expert.
Do I get 1:1 access to Dr. Copp?
Yes — you’ll start your program with a private 1:1 Growth Flywheel Strategy Call and ongoing weekly Voxer coaching for the full 12 months.
How quickly can I expect to see results?
That depends on where you’re starting and how consistently you implement, but most members begin seeing progress within the first 60–90 days. The Creator’s MBA Lab isn’t about overnight wins — it’s about building a solid foundation that compounds over time.
You’ll focus on the right systems, guided by data and AI, so your results don’t just show up once — they keep growing month after month.
Can I cancel or get a refund?
Since this is a 12-month coaching program with immediate access to proprietary materials and private coaching, all sales are final. You can choose to renew at the end of your 12-month term if you’d like to continue, but there are no mid-term cancellations or refunds.
Is there a payment plan available?
Yes — flexible financing is available through Klarna at checkout. This allows you to spread your investment over time while beginning your program immediately.
Still have questions?
Feel free to reach out to Destini at support@destinicopp.com.
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