You’ve Done the Work. Built the Offers. Taken the Courses.
The Creator’s MBA® Lab is your all-access pass to rinse-and-repeat business systems and AI-powered tools so you can finally turn all that effort into consistent, scalable revenue.
Built for digital product creators, coaches, and service providers who are done guessing and ready to grow.
You’ve taken the courses. You’ve built the offers — coaching, templates, maybe a digital product or two.
You’ve shown up, put in the work, and done all the right things.
But something still feels off.
You’re unsure what’s working, second-guessing your next steps, and wondering why it still feels so hard to gain traction, especially when it seems like everyone else is growing faster.
You’re not a beginner. But you’re not scaling either.
And you’re tired of:
Sound familiar? You’re not alone. Most creators and service providers I work with feel exactly this way before they finally plug into a system that actually works.
Because here’s the truth:
The missing piece isn’t your talent, your offers, or your effort.
It’s your lack of scalable systems — especially the kind powered by smart AI tools that actually save you time.
When you pair strategic growth systems with automation that works in the background and AI tools that support your workflow?
That’s when things finally start clicking.
And that’s exactly what The Creator’s MBA Lab is here to help you build — so your business can grow more consistently, and you can breathe easier while it does.
You’ve got the essentials: a digital product, a coaching offer, or a service that gets real results. You’ve even made a few sales and grown your list.
But it’s not consistent. And deep down, you’re wondering:
“Why isn’t this working the way it should?”
Maybe you’ve tried:
But the revenue still feels unpredictable. The next step is always fuzzy. And you’re tired of duct-taping strategies together on your own.
The real problem?
You’re missing a system. One that integrates your marketing, your offers, and your AI tools into a business that runs with clarity and consistency.
AI isn’t the magic bullet. But paired with a growth system that actually fits your business? It becomes the multiplier you’ve been missing.
💬 Your digital product makes a sale — and it’s from someone who found you weeks ago.
💬 You sit down to write content — and your AI assistant already outlined your next 3 emails.
💬 You’re not debating your next move — you’re refining a system that’s already bringing in results.
💬 Instead of wondering if it’s working, you’re tracking what’s working — and doubling down.
💬 You finally feel like the CEO of your business — not the overworked assistant doing it all.
This is what it’s like when you rre supported by a smart growth flywheel—powered by proven strategy and AI.
The Creator’s MBA Lab is the missing link between all your effort… and the results you’ve been hoping for.
It’s not another course or high-pressure program. It’s your all-access pass to:
You won’t have to guess what to do next, launch on a whim, or spend another week rebuilding your funnel from scratch.
Instead, you’ll start making consistent sales, building repeat customers, and scaling sustainably — with rinse-and-repeat systems that run in the background while you focus on what matters most.
Whether you sell digital products, coaching packages, or a mix of services, The Creator’s MBA Lab helps you finally feel like everything you’ve been doing is working together.
Inside The Creator’s MBA Lab, you’ll follow a clear 3-phase plan to simplify your strategy, implement scalable systems, and use AI to grow smarter — not harder.
No fluff. No guesswork. Just focused momentum, week by week.
Here’s what that journey looks like:
Days 1–30
Start strong by getting crystal clear on what’s working, what’s missing, and where your biggest growth potential lives — then build a business plan that supports it all.
Here’s what you’ll accomplish:
Days 31–60
Now it’s time to clear the clutter, dial in what works, and let AI take more off your plate.
Days 61–90
Take what’s working and expand it — without creating new products or burning out.
Your Support Along the Journey:
Yearly Members Also Get:
What You’ll Build (and Achieve) Inside the Creator's MBA Lab
With the help of Dr. Destini Copp in 2025
Create Your Entire Launch Assets in 5 Days With AI as Your Assistant & Minimalist Launch Method (to fill up your programs)
Create an Irresistible Offer That Sells On Repeat. Get a clear framework for designing your signature offer that fuels your entire growth flywheel.
Converting Customer Wins into Sales. Learn how a strategic testimonial system can become your most powerful marketing asset.
Map your customer journey, monetize every step, and build a sales system that runs itself with the help of AI
Create intelligent support systems inside your programs to boost student success, drive additional sales, and create loyal brand advocates who spread the word for you.
Learn how to pinpoint exactly where your leads are dropping off, make simple fixes that boost conversions fast, and stop leaving money on the table.
Go behind the scenes as I walk you through my simple, rinse-and-repeat business model for consistent revenue—so you can apply the same system in your own business this self-paced month.
Automate key tasks without hiring a soul. Discover how to use AI for core business functions and backend operations, freeing up your time without expanding your team.
Maximize the success of your best offer by building an evergreen system for repeat sales, referrals, and ongoing customer engagement — no constant launching needed.
Create high-converting holiday promotions and flash sales that drive serious revenue without exhausting yourself during the busy Q4 season..
Unlock hidden revenue in your digital product portfolio by identifying critical gaps, optimizing underperforming offers, and build a high converting digital product suite (without creating endless new products).
Set yourself up for a record-breaking year by mapping out your revenue streams, refining your retention strategy, and building a system for recurring sales and referrals..
Everything You Get Inside The Creator's MBA Lab:
Build your digital product growth flywheel our intimate, action-focused workshops where you'll solve real challenges alongside fellow creators.
Each workshop includes live Q&A, actionable templates, and hands-on implementation time.
Can't make it live? All sessions are recorded for you to watch or listen to at your convenience.
Inside The Creator's MBA Lab you're never building alone.
Your membership includes a full suite of custom-built AI assistants—designed to save you time, boost your clarity, and keep you moving forward. These aren't generic chatbots.
They're trained with the same strategies taught inside the Lab, so everything stays aligned with your growth plan.
Stay on track with your business goals—every single week.
Sara checks in with you via SMS on Mondays and Fridays with a link to a short, interactive coaching session. She helps you:
Takes just 3–5 minutes—but helps you stay consistent, accountable, and in motion every single week.
Because scaling a digital product business isn’t just about strategy—it’s about staying grounded, clear, and confident.
Kim will help you navigate the mental and emotional side of entrepreneurship with:
Talk to Kim anytime you feel stuck or second-guessing. Think of it as your inner game coach—on demand.
Your shortcut to aligned, high-impact partnerships.
Whether you're planning a summit, launching a bundle, or looking for a newsletter swap partner, Jess will help you:
Finally—collabs that grow your business instead of wasting your time.
These tools aren’t just bonuses—they’re part of your business backbone. Whether you need clarity, accountability, or a visibility boost, your Growth Lab GPTs are ready to guide you through it.
No extra cost. No tech headaches. Just powerful support, built right in.
Start implementing proven strategies immediately with these focused trainings:
Minimalist Launch Method Workshop: Master the streamlined "one training, one pitch" approach that's filling programs consistently in 2025. Learn the exact promotional timeline, email sequences, and audience engagement strategies driving reliable results - without complex funnels or elaborate challenges.
Minimalist Launch Method: Get It Done Week: A complete 5-day implementation program where you'll create your entire launch assets using AI assistance. Includes daily live sessions, templates, and step-by-step guidance to build your registration page, sales page, email sequences, and more.
The Perfect Offer Blueprint: Transform your digital products into irresistible offers. Learn strategic positioning, pricing optimization, and how to create natural upsell paths that drive repeat sales.
Keep your momentum building with strategic check-ins
Every quarter, I'll help you optimize your growth strategy:
How It Works:
Stop wondering if you're on the right track. Get expert eyes on your marketing and strategy every quarter to ensure consistent growth.
Dr. Destini Copp is a marketing expert with over 25 years in business and marketing. She owns four successful digital product brands with over 15,000 students: HobbyScool, Newsletter Profit Club, HelloContent and her personal brand, Destini Copp.
She is a college marketing professor turned online entrepreneur and a wanna-be, Serena Williams-like, tennis player. She is the host of The Creator’s MBA Lab Podcast and author of the best-selling book, Launch Your Online Course Business in 90 Days or Less.
LOVE NOTES FROM CLIENTS
Want to know what others have said recently about working with me? Here are some notes from clients across my various programs:
Join The Creator's MBA Lab today and get exclusive access to your own virtual marketing department—powered by AI.
🎁 Available only to Annual & Lifetime Members who join by 8/20/2025!
Meet your AI Growth Team — a powerful set of custom GPT assistants designed to save you time, boost your conversions, and turn your digital product business into a revenue machine.
💡 What You Get Inside the AI Growth Team:
Spot where your funnel is leaking leads and get clear, step-by-step suggestions to improve conversions on your sales pages, emails, and tripwires.
Ask Frankie:
• "Where are people dropping off?"
• "How do I fix my thank-you page to convert better?".
Plan a high-impact, minimalist launch using your audience size, offer type, and content preferences. Get timelines, topic ideas, and plug-and-play promo plans.
Ask Luna:
• "Give me a 3-day launch plan for my new template pack."
• "How do I relaunch an evergreen offer with urgency?"
Make your product irresistible. Ollie helps you refine your offer, pricing, bonuses, and upsells—so people say "yes" faster.
Ask Ollie:
• "Is this offer clear and valuable enough?"
• "What bonuses would increase conversions?"
Rae turns your ideas into polished, high-converting copy. From emails and sales pages to opt-ins and CTAs—she writes in your voice and understands how to teach + pitch.
Ask Rae:
• "Write a sales page for my new product bundle."
• "Draft a launch email that creates urgency (without the hype)."
These GPT assistants are trained with the same strategies you'll learn inside the Lab—so they work with your action plan, not against it.
Use them to:
This bonus is only available to Annual & Lifetime members who join by 8/20/2025.
Choose the Annual or Lifetime plan to unlock the AI Growth Team today.
Pick the Plan That Fits You Best
All plans include the full system, AI tools, and monthly workshops.
Upgrade to annual or lifetime for quarterly reviews and long-term savings.
Monthly Program Includes:
✨ Interactive Live Action Workshops ($197 value)
📱 Private Support System ($97/month value)
📚 Complete Training Library with proven growth strategies ($499 value)
🤖 Built-In AI Assistants ($399+ value)
Includes:
• Sara – Accountability Coach (weekly goal-setting via SMS)
• Kim – Mindset Mentor for Digital Creators (confidence + clarity support)
• Jess – Collab Matchmaker GPT (find aligned partners fast)
Total Value: $1,192+
Your Investment: Just $49/month
✔️ No contract required
✔️ Cancel anytime before your next payment is due
👉 Want those upgrades?
Switch to Annual or Lifetime and Save Big!
Today only $49/month
⭐Most Popular⭐
Go All In. Get the Full System.
Perfect if you're serious about scaling and want expert support at every step.
Everything in Monthly, PLUS:
✨ Interactive Live Action Workshops ($2,364/year value)
Monthly deep-dive training sessions w/ resources
Live Q&A to address your specific challenges
Full access to workshop recordings
📱 Private Support System ($1,164/year value)
Members-only podcast feed
Submit questions anytime
Learn from real member challenges & solutions
📚 Complete Training Library ($499 value)
All growth systems and templates in one place
🤖 Built-In AI Assistants ($399+ value)
Includes:
• Sara – Accountability Coach (weekly goal-setting via SMS)
• Kim – Mindset Mentor (clarity + motivation)
• Jess – Collab Matchmaker GPT (find aligned partners fast)
📈 Quarterly Growth Flywheel Plan Reviews ($499 value)
Get personalized growth reviews every quarter to keep your business on track.
🤖 Bonus: AI Marketing Growth Team ($497 value)
Fast Action Bonus – Join by August 20 Only
Launch your "no payroll" marketing department with 5 custom GPT assistants:
• Ivy – Idea Generator (for content + lead magnets)
• Nina – Sales Copy Assistant (for emails + sales pages)
• Tessa – Tech Help (for tools + automation support)
• Rae – Strategy Coach (for funnels + revenue planning)
• Clara – Clarity Coach (to help you prioritize what matters)
Your Investment: Just $399/year
🔥 Most popular choice for creators building toward consistent $10k+ months.
✔️ Quarterly strategy reviews
✔️ Lock in your rate for a full year
✔️ Cancel anytime before your next billing date
Build It Once. Reap the Rewards—Forever.
Perfect for creators who want lifetime tools, systems, and support for growing their digital product business—without ongoing costs.
Everything in the Annual Plan, PLUS:
✨ Interactive Live Action Workshops ($2,364/year value)
Monthly deep-dive trainings with real-time feedback
Live Q&A and applicable resources
Full access to workshop recordings—forever
📱 Private Support System ($1,164/year value)
Lifetime access to members-only podcast feed
Submit questions anytime
Learn from real member challenges & solutions
📚 Complete Training Library ($499 value)
Proven strategies, templates, and systems at your fingertips
🤖 Built-In AI Assistants ($399+ value)
Includes:
• Sara – Accountability Coach (weekly goal-setting via SMS)
• Kim – Mindset Mentor (clarity, confidence, and calm)
• Jess – Collab Matchmaker GPT (find aligned partners, fast)
📈 Quarterly Growth Flywheel Plan Reviews ($499 value)
Get personalized strategy reviews every quarter—for life.
🤖 Bonus: AI Marketing Growth Team ($497 value)
Fast Action Bonus – Join by August 20 Only
Launch your "no payroll" marketing department with 5 custom GPT assistants:
• Ivy – Idea Generator (for content + lead magnets)
• Nina – Sales Copy Assistant (for emails + sales pages)
• Tessa – Tech Help (for tools + automation support)
• Rae – Strategy Coach (for funnels + revenue planning)
• Clara – Clarity Coach (to help you prioritize what matters)
Your Investment: Just $999 one-time
✔️ Pay once—never again
✔️ Access all features, bonuses & updates for life
✔️ No recurring payments or renewals
✔️ Lock in lifetime access before the price increases
What’s Included in The Creator's MBA Lab (And How It Helps You Scale)
The Creator's MBA Lab gives you everything you need to build a predictable, profitable digital product business—without hustle or guesswork.
✨ Live Action Workshops
Monthly deep-dive trainings with applicable resources and Q&A
📱 Private Support System
Members-only podcast feed to submit questions and get real answers
📚 Complete Growth Training Library
Proven frameworks, templates, and systems to grow smarter and faster
🤖 Built-In AI Assistants (Available to all members):
Sara – Weekly accountability coach (via SMS)
Kim – Mindset mentor for clarity and confidence
Jess – Collaboration matchmaker for audience growth
📈 Quarterly Growth Flywheel Reviews (Annual & Lifetime Only):
Personalized check-ins to assess progress and adjust strategy ($499 value)
The program is designed to work with your busy schedule. I recommend 5 hours per week to implement your growth flywheel action plan and participate in the monthly workshops.
Many members find the built-in AI assistants help them implement faster—saving hours on planning, writing, and decision-making.
This program is perfect for digital product creators who:
This is NOT a good fit if you:
🎯 Monthly Live Action Workshops
Every month, we focus on proven growth strategies that drive real results. Our workshops aren't just theory - you'll get hands-on implementation time for:
Can't make it live? No problem! Every workshop is recorded and available in both video and audio format through our private podcast feed. Turn your commute or workout into a growth session.
🎧 On-Demand Support via Private Podcast
Need strategic guidance? Have an implementation question?
I've got you covered:
Never Feel Stuck in Your Growth Journey
The power of The Creator's MBA Lab is that expert guidance is always available when you need it.
Whether you're:
Just ask! I'm here to help you transform your digital product business into a self-sustaining growth machine.
Additional Support Options:
No problem at all! Every workshop is recorded and available in both video and audio format through our private podcast feed. You can watch or listen at your convenience, whether you're commuting, working out, or doing household chores. You'll never miss out on any content.
Live workshops are held monthly, with recordings available immediately afterward. The exact schedule is announced at the beginning of each month to accommodate our international member base. Remember, you can always catch the replay if the live time doesn't work for you.
I offer three options based on how fast and far you want to grow:
Perfect for creators who want core guidance and support without a long-term commitment.
Includes:
✨ Monthly Live Workshops – Deep-dive sessions with Q&A and action steps
📱 Private "Ask Me Anything" Podcast – Get answers to real member questions
📚 Full Access to the Growth Training Library
🤖 Built-In AI Assistants Sara – Weekly accountability coach (SMS-based) Kim – Mindset mentor for clarity and consistency Jess – Collab matchmaker to help you grow through partnerships
✔️ Cancel anytime. No contract required.
Best for creators ready to go all in and grow faster—with expert support and custom AI tools.
Includes everything in Monthly, plus:
📈 Quarterly Growth Flywheel Reviews (Value: $499)
Personal feedback to optimize your strategy every 90 days
All plans include the core features you need to start building your Growth Flywheel:
✔️ Monthly live workshops
✔️ Complete training library
✔️ Implementation templates
✔️ Access to built-in AI assistants (Sara, Kim, and Jess)
Annual & Lifetime Members Unlock Exclusive Upgrades:
📈 Quarterly Growth Flywheel Reviews ($499 value)
Get personalized feedback and strategy reviews every 90 days to keep growing consistently.
If you're ready for faster, more strategic growth—the Annual or Lifetime plan gives you everything you need.
These GPTs are trained with the exact strategies taught in the Growth Lab—so they support your plan, not generic advice.
While everyone's journey is different, members who commit to the 5-hour weekly schedule and implement the strategies consistently typically start seeing results within their first 3-6 months.
This might be their first digital product launch, their first student, or their first content gaining traction.
No, there's no minimum commitment for monthly members. You can cancel anytime.
Annual members commit to 12 months but receive significant savings and additional benefits in return.
Members can cancel anytime through their member dashboard or by emailing support@destinicopp.com.
Feel free to reach out to Destini at support@destinicopp.com.
Monthly Program Includes:
✨ Interactive Live Action Workshops ($197 value)
📱 Private Support System ($97/month value)
📚 Complete Training Library with proven growth strategies ($499 value)
🤖 Built-In AI Assistants ($399+ value)
Includes:
• Sara – Accountability Coach (weekly goal-setting via SMS)
• Kim – Mindset Mentor for Digital Creators (confidence + clarity support)
• Jess – Collab Matchmaker GPT (find aligned partners fast)
Total Value: $1,192+
Your Investment: Just $49/month
✔️ No contract required
✔️ Cancel anytime before your next payment is due
👉 Want those upgrades?
Switch to Annual or Lifetime and Save Big!
Today only $49/month
⭐Most Popular⭐
Go All In. Get the Full System.
Perfect if you're serious about scaling and want expert support at every step.
Everything in Monthly, PLUS:
✨ Interactive Live Action Workshops ($2,364/year value)
Monthly deep-dive training sessions w/ resources
Live Q&A to address your specific challenges
Full access to workshop recordings
📱 Private Support System ($1,164/year value)
Members-only podcast feed
Submit questions anytime
Learn from real member challenges & solutions
📚 Complete Training Library ($499 value)
All growth systems and templates in one place
🤖 Built-In AI Assistants ($399+ value)
Includes:
• Sara – Accountability Coach (weekly goal-setting via SMS)
• Kim – Mindset Mentor (clarity + motivation)
• Jess – Collab Matchmaker GPT (find aligned partners fast)
📈 Quarterly Growth Flywheel Plan Reviews ($499 value)
Get personalized growth reviews every quarter to keep your business on track.
🤖 Bonus: AI Marketing Growth Team ($497 value)
Fast Action Bonus – Join by August 20 Only
Launch your "no payroll" marketing department with 5 custom GPT assistants:
• Ivy – Idea Generator (for content + lead magnets)
• Nina – Sales Copy Assistant (for emails + sales pages)
• Tessa – Tech Help (for tools + automation support)
• Rae – Strategy Coach (for funnels + revenue planning)
• Clara – Clarity Coach (to help you prioritize what matters)
Your Investment: Just $399/year
🔥 Most popular choice for creators building toward consistent $10k+ months.
✔️ Quarterly strategy reviews
✔️ Lock in your rate for a full year
✔️ Cancel anytime before your next billing date
Build It Once. Reap the Rewards—Forever.
Perfect for creators who want lifetime tools, systems, and support for growing their digital product business—without ongoing costs.
Everything in the Annual Plan, PLUS:
✨ Interactive Live Action Workshops ($2,364/year value)
Monthly deep-dive trainings with real-time feedback
Live Q&A and applicable resources
Full access to workshop recordings—forever
📱 Private Support System ($1,164/year value)
Lifetime access to members-only podcast feed
Submit questions anytime
Learn from real member challenges & solutions
📚 Complete Training Library ($499 value)
Proven strategies, templates, and systems at your fingertips
🤖 Built-In AI Assistants ($399+ value)
Includes:
• Sara – Accountability Coach (weekly goal-setting via SMS)
• Kim – Mindset Mentor (clarity, confidence, and calm)
• Jess – Collab Matchmaker GPT (find aligned partners, fast)
📈 Quarterly Growth Flywheel Plan Reviews ($499 value)
Get personalized strategy reviews every quarter—for life.
🤖 Bonus: AI Marketing Growth Team ($497 value)
Fast Action Bonus – Join by August 20 Only
Launch your "no payroll" marketing department with 5 custom GPT assistants:
• Ivy – Idea Generator (for content + lead magnets)
• Nina – Sales Copy Assistant (for emails + sales pages)
• Tessa – Tech Help (for tools + automation support)
• Rae – Strategy Coach (for funnels + revenue planning)
• Clara – Clarity Coach (to help you prioritize what matters)
Your Investment: Just $497 one-time
✔️ Pay once—never again
✔️ Access all features, bonuses & updates for life
✔️ No recurring payments or renewals
✔️ Lock in lifetime access before the price increases
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